So think about this little scene; apply it to your life. If your work isn't what you love, then something isn't right. - Talking Heads: "Found A Job"Okay, okay...so I didn't jump; I was pushed. I was fired on March 30th and I have spent much of the past few months finding a job. My goal was to be employed by the time my severance ran out and by the time my radiation treatment was over. Both of those dates pretty much coincide with July 1st. Despite the omnipresent fear of being without work as the unemployment rate inches up to 10%, I resisted the urge to apply for every opening I saw. I came to grips that I may have to leave Montana to find a suitable job...and I realized that this may finally be the time to run screaming from radio - my career of the past 25 years.
(By the way, my former company has since fired two more of their Montana Managers...All three of us were either lazy idiots who were bringing the company down - or - Our 55 years combined Montana radio experience was viewed to be less important than our combined salaries. You decide.)
(new update...as of 6/29...they just fired their 4th Montana manager...70 years of Montana radio experience is now out)
So while I was still receiving severance checks and radiation I figured I could be picky and only apply for jobs that I really felt were a great match for my skills AND would also be personally rewarding. I applied for a few non-profit positions (mostly environmental) in Bozeman. I also found 4 radio jobs that I thought were "right". Three of those four radio jobs were at non-commercial stations. And now I have accepted the position of Program Director at 88Nine, RadioMilwaukee.
http://www.radiomilwaukee.org/

Wow...I know what that appears to be on first glance. I've gone from the General Manager of a corporate seven station cluster to the Program Director of a single non-commercial, class B1 station. But if you don't get it, then you probably don't get me. To start with, 88Nine already has nearly the listenership of the combined total listenership of the 7 stations I used to work for.
I have already (at great length) explained the precarious position that commercial radio is currently in (go back 2 or 3 blog postings) so I won't repeat any of that negative stuff here. I'd rather focus on what makes 88Nine such a great station and an attractive job.
88Nine is already a very solid radio station. It sounds great...no small feat considering that the station is primarily a mix of two very different music formats. AAA (Adult Album Alternative and Urban/Hip Hop). But the music is presented with care by people who are knowledgeable and passionate about what they're doing. Home-grown Milwaukee music is featured...and not just at 3am. A Milwaukee artist is pretty much played at least every hour. 88Nine is not your stereotypical "left end of the dial" non-comm. In fact the presentation and formatics are much closer to commercial radio than you may think. It's, uhm, professional. (Dave, you say it like it's a bad thing! It's not.) I'll be a (mostly) off-air Program Director with a staff of four full-time (mostly) live announcers and 3-4 part-timers. My radio friends will immediately realize that a staff like this is unheard of in commercial radio these days. Your typical PD is now overseeing 2-3 stations and is lucky to have one or two announcers (seldom live outside of mornings) on his or her staff. We also have a Producer who is responsible for the public service segments that are a major part of our programming. Serving the Milwaukee community is a key cornerstone for 88Nine. Public service campaigns are identified well in advance and executed to great depth and detail. They're well-done, entertaining and achieve results.
The staff is (mostly) young. They're smart, talented and generally haven't had their spirits crushed by soulless corporate suits who only view them as a line on a spreadsheet. Unlike much non-commercial music radio, the station sounds consistent throughout the day regardless of who's on the air. That's not to say that the personalities don't come through...they certainly do - and each jock has one or two speciality shows or segments where they can break format and spotlight something they have a personal interest in. The station is tied to the live music scene. There are several awesome live music venues in Milwaukee. Coming attractions include Buckwheat Zydeco, Stevie Wonder, John Legend, Tracy Chapman, The Psychedelic Furs, Brett Dennen, Malford Milligan, Mat Kearney, G Love, Earth Wind & Fire, Rusted Root, Buddy Guy, The Fray, Elvis Costello, Kill Hannah, Tab Beniot, Black Francis, Peter Murphy, Sonic Youth, Lyle Lovett, The Bottle Rockets, Shooter Jennings, Social Distortion, Tori Amos, Pete Yorn, Justin Townes Earle and, yep, the Jonas Brothers....all coming in the next two months. As I type this I'm listening online and 88Nine just segued "Jeepster" from T. Rex into Paul Weller's "Sunflower".
The General Manager and Chief Engineer are radio veterans that actually have Montana ties. The new Executive Director has extensive experience fundraising with many successful Milwaukee non-profits. Some people that were associated with the station start-up a couple years ago include Mike Henry and his team at Paragon Research and J. Mikel Ellcessor (formerly of New York City NPR and now GM of Detroit's NPR)... Finally the station is partially funded by Peter Buffett's Novo Foundation (go ahead, Google it)... The outgoing PD (leaving on his own accord as his wife just accepted her dream job) came to 88Nine from "This American Life" in Chicago.
And, by the way, the station is only about 2 miles from Miller Park...the impressive home of the Milwaukee Brewers. That's got to count for something. To make a Montana reference, Milwaukee reminds me a bit of Butte. It's lost some population over the years as it has battled to redefine itself after the loss of traditional industry. Both towns are noted for tough, blue-collar neighborhoods. Each town has an historic ethnic component. Each is the occasional butt of jokes. Milwaukee, like Butte, is a town full of character. Each is filled with proud natives that wouldn't be anywhere else. The main tag line for the station is: Diverse music for a diverse city - 88Nine, Radio Milwaukee.

So I truly think I just got one of the best jobs in all of radio. I'm gonna try not to screw it up. 88Nine is a treasure...a treasure to be cherished and nurtured. Most of the staff thinks that they've just really hit their stride and great things are in the future. I agree.